There isn’t a single, definitive “best frequency” for sending marketing emails. The ideal email frequency depends on several factors, including your industry, audience preferences, and the type of content you’re sending. Here’s a breakdown to help you determine the optimal email cadence for your business: Factors to Consider: Industry Standards: Different industries have established norms […]
In the fast-paced world of social media, it’s easy to get caught up in the daily grind of posting and responding. But without taking a step back to assess your strategy, you might be missing out on valuable opportunities. Here’s where a social media audit comes in – a comprehensive analysis of your social media […]
Conversions are the lifeblood of any business. Whether it’s a website purchase, a newsletter signup, or a phone call inquiry, conversions are what turn website visitors into paying customers or engaged leads. But how do you convince those browsing visitors to take that next step? Here are 6 powerful ways to improve your conversions and […]
Customer marketing is a strategic approach focused on nurturing relationships with your existing customer base. It aims to: Increase customer satisfaction and loyalty: By providing ongoing value and support, you keep customers happy and coming back for more. Drive customer retention: Retaining existing customers is significantly cheaper than acquiring new ones. Customer marketing helps you […]
The digital marketing landscape is constantly evolving. Staying ahead of the curve requires understanding the latest trends and statistics. Here are 10 key stats that will impact your business in 2024: 1. Mobile Reigns Supreme: Over 70% of web traffic originates from mobile devices [source: WebFX]. A mobile-first approach is no longer optional; it’s essential. […]